Chip Heath
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Publisher
Not Supplied
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Language
English
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Description
Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, that compete for control. The rational mind wants a beach body; the emotional mind wants that Oreo cookie. This tension can doom a change effort but if it is overcome, change can come quickly. The Heaths show how everyday people have united both minds and achieved dramatic results.